Conduct semantic analysis to research snippets and rank YouTube videos on Google’s search carousel

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 14, 2020, 1:04 AM UTC

Tools like Ahrefs can help create videos around popular search queries and rank them on Google’s video carousel.

This piece suggests ways in which brands can rank YouTube videos on Google’s search result video carousel while boosting organic discoverability and engagement. Create YouTube video titles with searchable keywords, names, places, to optimise them for SEO and improve ranking.

Semantic analysis can help brands research snippets on Google and find topics for their YouTube videos. Brands can write and upload scripts for interviews, webinars or conferences in the description boxes for their videos, as Google relies on text content for indexing and ranking.

Including tags and creating eye-catching thumbnails further allows Google to better understand the video content and enhance click-throughs. Adding clickable timestamps on YouTube videos can drive engagement and increase exposure on Google search results.

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