Create assistive content for consumers that have adopted new traditions amid COVID-19

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 16, 2020, 10:30 AM UTC

Factor in their need for connection and entertainment while doing so.

As per a MediaMonks report cited in the article, new consumer behaviours are emerging wherein people seem to have adopted or started new traditions amid the pandemic. Knowing what these shifts are allows retailers and brands prepare for a “difficult” 2021.

The report adds that brands are finding new ways of presenting themselves and adding value to consumers’ lives. MediaMonks’ Heather Hosey states, “A storytelling approach has shifted to creating content that is useful to audiences in this new reality.”

Some examples of the content relevant to changed consumer behaviour are content around child-friendly meals, a how-to on cutting partner’s hair, eyeshadow techniques to use if wearing a mask and more. Assistive content can be delivered to consumers through livestream commerce that’s not too “salesy.”

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