Offering a multimedia experience can help increase dwell time on the website

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 16, 2020, 5:44 PM UTC

Dwell time is the length of time a user spends on a page before returning to SERP.

Though Google has not confirmed that dwell time is a ranking signal, most SEO specialists consider it as an essential factor. Using multimedia content like infographics can help keep visitors engaged and invested while also improving the chances of referral traffic.

Marketers can use online tools like Canva to create infographics that turn complex topics into easy to digest content pieces. Using compelling videos like customer testimonials and explainer videos can further enhance the dwell time. But, marketers should also make sure that each content should match with the user search intent.

Crafting in-depth content can also boost dwell time as it takes more time to read. Marketers should offer useful information but ensure that the format is easy to navigate and provides a clear CTA.

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