Brands need to upgrade their social media strategies to stay relevant during the pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 17, 2020, 12:42 PM UTC

With lockdowns and more people staying home, internet use has seen a significant spike.

Businesses should upgrade their social media strategy and strive for consistent social engagement with their followers. Along with using platforms like Facebook and Instagram for personalised customer support, brands should also use social channels to share useful content.

Conducting market research can help marketers identify audience needs and types of content their target audience wants to consume. These insights should be used to build a branded content strategy. They should also use keywords and phrases that are optimised for discoverability while maintaining authenticity.

Marketers should identify new customer touchpoints as a part of their digital innovation. Optimising content for voice-search and voice-enabled devices can make it easier for customers to find their products. Businesses should further aim to create seamless customer experiences.

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