Businesses should make sure the customer is the protagonist of their fall content strategy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 17, 2020, 5:32 PM UTC

Creating content with a human touch, emotional elements, and a narrative approach can help marketers boost sales.

While designing the marketing strategy for this fall, marketers should craft a story that centres around their prospects and customers. Brand messages should revolve around the customers and their experience rather than the products and services. Emotionally driven stories can help foster consumer’s affection towards the brand.

Defining the ideal customer can help marketers identify their prospects’ needs and desires. Once a business knows what their customers want, then they can decide how their product and service can be incorporated within the narrative.

Businesses should also ensure that their marketing approach is consistent across all platforms and content. Sharing the same story across all platforms not only provides targeted reach but also helps solidify emotional responses.

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