Integrate inbound and outbound marketing efforts to boost marketing campaigns and sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 17, 2020, 7:14 AM UTC

Using Urchin Tracking Module (UTM) can help brands track inbound and outbound efforts.

Combining outbound and inbound efforts can help brands supplement their marketing efforts, as both measures rely on intent to guide potential prospects towards a sale. With outbound marketing tactics like emails and cold calls, brands can sift through a large volume of leads and direct potential prospects towards inbound channels.

Leverage outbound marketing to push out information, attract prospects, and craft compelling content aligned with consumer interests on inbound channels (websites) to retain them. Creating tailored messaging according to buyer persona can help marketers send out effective outbound emails.

Implement outbound marketing efforts like ads, cold emails, and calls to augment branding for inbound channels like websites, social pages, and more. Balancing inbound and outbound efforts allows marketers to resolve consumers’ pain points and enhance leads.

Read the original article

[4 minute read]