Focus on user experience and site usability to set up successful ecommerce stores

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 18, 2020, 8:19 AM UTC

Conduct comprehensive competitor analysis and industry statistics research to create effective ecommerce plans.

This article suggests ways traditional brands can adapt to ecommerce and overcome its challenges while setting up successful online stores. Develop easy-to-navigate websites, prioritise user experiences and craft stimulating content with attractive visuals to have a great first impression and boost site visits.

Investing in SEO strategies and social media campaigns can help brands enhance their search ranking for online stores and increase queries, interactions and engagements. This also allows businesses to establish authority in their niche and stand out among competitors.

To help online storefronts grow, collaborate with social media influencers, as they understand their audiences better and can help guide the brand’s marketing tactics. Creating a loyalty program with birthday incentives for consumers can help retail brands attract new consumers and grow online.

Read the original article

[5 minute read]