PR professionals should look for data-based stories to pitch amid the pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 18, 2020, 1:45 PM UTC

Data can help find alternative angles to stories which are not news-worthy.

Knowing when to say “no” can be among the biggest challenges for PR professionals. Some of the stories proposed by clients may not be newsworthy, but public relation professionals can look for alternative angles to pitch stories in a newsworthy way. PR pros should be bold and do something, like small or virtual events, that can make a story worth covering.

Looking for analytics, metrics, or studies can help communication experts find data points for a news pitch. But, agencies should also keep in mind the stories should be crafted in a manner that appeals to the audience.

Nurturing a relationship with journalists can help PR pros increase the likelihood of getting media coverage. But, they should also deliver relevant, timely and essential information to their audiences.

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