39% of consumers purchased from a new brand in quarantine

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 21, 2020, 1:21 AM UTC

Food subscription services like HelloFresh, Home Chef, Freshly, and Hungryroot are rapidly growing, as per Bazaarvoice.

While about 82% of consumers remained loyal to products, brands and retailers in the US, 39% of customers reported purchasing from a new brand in quarantine. Since the pandemic began,  consumers have been looking for online alternatives like food subscriptions, video communication tools, telemedicine, virtual gyms and more.

They’re seeking different retailers and third-party apps, as they try new purchasing methods like subscription services. Further, physical store visits have been decreased, and many consumers have switched to store brands from name brands.

However, many industries are adapting and improving their marketing, sales strategies, and enhancing communications with existing customers. The article states brands could focus on educating their prospects with educational content and implement video marketing to deliver sales content.

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