Being adaptable can help marketers build effective marketing campaigns for 2021

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 21, 2020, 1:23 AM UTC

Implementing digital tech, like Zoom, in marketing strategies can help marketers connect better.

This article outlines lessons marketers might have experienced this year and are likely to “roll into” the next year, as COVID-19 impacted businesses and marketing worldwide. With COVID disrupting marketing strategies, being adaptable helps marketers grow professionally and connect with prospects effectively.

Developing personalised email or social media campaigns with hashtags can help brands engage their consumers and find new ways to build creative campaigns. The author contends with digital growing rapidly, marketers should get creative with marketing strategies and focus on providing value to consumers.

Brands should adopt digital technologies in marketing strategies to expand their audience, improve targeting, and reach consumers across platforms. Rather than repeating processes, marketers must innovate new strategies, try platforms and conduct A/B tests to improve audience reach.

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[4 minute read]