PR efforts can help businesses maintain consistent advertising and boost sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 21, 2020, 1:56 PM UTC

Without a PR team or collaboration, companies may struggle with marketing and customer relations.

Collaborating with or hiring a PR agency can help businesses boost their marketing efforts. PR efforts can help attract audiences, which can aid brands in growing the business and increasing sales. Companies can further combine their marketing and sales departments to enhance their sales.   

With people preferring to see other people happy with branded products before purchasing them, businesses can leverage PR teams to amp their social presence. Agencies can help businesses in getting social proof and getting placed in media.

PR professionals can also be useful in handling any reputational crises or scandals that might tarnish the brand. These experts can also create a blog post on an industry website or get an online article, which has a longer shelf life than paid advertising.

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