Scrutinising the purpose of meetings and video calls can help B2B brands enhance productivity

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 21, 2020, 4:31 PM UTC

Almost two-thirds of marketers point to meetings as the primary barrier that gets in the way of their work, according to Digital Summit MPLS 2019 study.

The study found that meetings are responsible for limiting marketers’ productivity. A year later, it was found that though the environment has changed, this underlying issue has not, it has instead magnified.

Businesses should analyse the reasons, goals and purpose of each meeting or video call. Depending upon the importance of meetings, brands can then reduce the meeting timings from 60 minutes to 30 minutes whenever possible. They should further cancel the meetings which do not have a set agenda.

Stacking meetings back-to-back can also help B2B professionals minimise unproductive gaps in-between. Marketers should also have a dedicated and uninterrupted non-work time to maintain proper work/life balance, which helps in maintaining productivity.

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