Use colour palette, animated graphics in Instagram Stories to improve engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 21, 2020, 1:24 AM UTC

Storyboarding helps plan Stories in advance and organise how content needs to be displayed.

This article suggests visuals brands can use in Instagram Stories to capture audience attention. Instagram’s Stories are a popular feature, with 68% of millennials reporting that they watch Instagram Stories.

Since video posts typically generate 38% more engagement as compared to image posts, marketers can make use of animated graphics like GIFs in Stories. If you lack video content, companies are advised to incorporate animation to image posts.

To further engage audiences, make use of hashtags, quizzes, polls and more in Stories. Use Instagram’s drawing tool to create overlays and backgrounds The colour palette can be used to create visuals using the brand’s colour and fonts.

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