75% of US Hispanics consider job opportunities for those willing to work a societal right

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 22, 2020, 9:45 AM UTC

Cultural Pulse, Univision and Gfk’s report shares insights about the mindsets, aspirations, values of Hispanics in the US.

US Hispanics are open-minded and looking to redefine the American dream while maintaining traditions. 75% of US Hispanics say their cultural/ethnic heritage is a significant part of who they are.

When asked about rights, 84% US Hispanics consider adequate medical care a right, and 75% believe jobs to be a right and not a privilege for anyone willing to work. Factors like technology’s impact on society, the institution of marriage, family and quality of life are the things this demographic is optimistic about.

As US Hispanics remain optimistic, 48% anticipate the economic conditions to improve a year from now. Further, amid COVID-19, 66% of US Hispanics feel they will be “better off” in the next 12 months.

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