B2B businesses must offer live and on-demand media through virtual events

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 23, 2020, 1:43 AM UTC

Accenture’s study found that over of 40% of registrants attend livestreamed events.

Historically, B2B sellers have depend on in-person interaction for product and service launches, lead generation and customer relationship management. However, with COVID-19 hampering such gatherings, B2B sellers must look to achieve those goals through virtual events instead.

With over 40% registrants usually attending the virtual live events, businesses should offer both live and on-demand media. Providing highlight recaps and replays can further make it easier for potential buyers to revisit and understand the information when they need it.

Brands should, however, keep the presentation to the point and guide attendees towards the next-step content. They should also avoid rescheduling events to avoid losing viewers.

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