Build excitement around Cyber Weekend through influencers to drive sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 23, 2020, 1:15 AM UTC

Over 57% of consumers are planning to purchase Christmas and holiday gifts on the Black Friday weekend.

As Black Friday and Cyber Weekend approach, this article suggests strategies based on trends to help marketers build effective influencer marketing campaigns. With consumers returning 15-40% of products bought online, hire influencers to create content like product reviews, build trust and boost purchases.

Creating campaigns with anticipation around deals and promotional offers can help brands build a sense of urgency and excitement among consumers. Have influencers highlight the product’s unique features up until the big drop on Black Friday and offer deals to drive sales.

Brands must leverage influencers to get discovered, enhance engagements, and increase traffic, as more consumers are expected to shop online this year. Identifying opportunities and using influencers to augment reach is recommended.

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