“Harmful content” across platforms defined by Global Alliance for Responsible Media

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 23, 2020, 10:25 AM UTC

The Alliance collaborated with the World Federation of Advertisers (WFA) to come up with 11 definitions of “harmful content”.

To tackle misinformation and hate speech on social media, The Global Alliance for Responsible Media has recently benchmarked the definition of “harmful content”. This definition comprises topics like adult and explicit content, profanity, terrorism, and hate speech.

The topics have been laid out on a sliding scale from low risk to high risk to aid brands with different risk toleration. Platforms like Facebook, YouTube, and Twitter have already agreed to independent audits by Media Ratings Council.

The Alliance plans to audit major social media platforms by the end of this year. Further, Facebook, YouTube, Twitter, Snapchat, TikTok and Pinterest have agreed to create plans for brand safety and “content adjacency” control tools by the end of 2020.

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