Leveraging new Pinterest features can help brands achieve optimum results from marketing efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 23, 2020, 12:04 PM UTC

The new Date feature can help Pinterest users organise their boards in chronological order and keep a track of project timelines.

This piece suggests how marketers can use the latest Pinterest features to boost their marketing efforts. Marketers can use both Date and Note features to effectively reach, connect and engage their ideal audiences.

Pinterest’s Note feature lets pinners add private notes to their boards. Notes can be used to jot down ideas, track tasks or to create to-do lists. To engage and educate audiences towards a purchase, marketers should create content that offers step-by-step recommendations and strategies on topics relevant to the business and addresses the audiences’ needs.

However, marketers should first set clear goals after understanding the users’ search intent. They should also research their competitors to improve the effectiveness of their Pinterest campaigns.  

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[16 minute read]