Pinterest rolls out a new holiday marketing hub to help boost sales performance during holidays

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 23, 2020, 6:56 AM UTC

The company also published a new 13-page holiday marketing guide, highlighting key usage statistics.

With holiday season approaching, Pinterest has launched a holiday marketing hub containing reports, tools, and more to help brands maximise sales. Holiday searches on Pinterest surged 77% YoY, as early as April 2020.

Further, board creations for “Christmas aesthetics” were up 239% in July. Further, the platform experienced increased usage midst lockdowns.

Searches like “Christmas gift ideas” and “holiday recipes” have increased three times on Pinterest. The holiday guide recommends products, strategies, and best practices marketers can use to activate an “always-on” holiday campaign.

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