Ad spend in the automotive industry predicted to drop 21% across 10 major markets in 2020

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 24, 2020, 1:08 AM UTC

Digital and television ad spends are significant to the auto industry, as per Publicis Groupe media agency Zenith.

The report found that the auto sector advertising could fall 21% in 2020 across 10 major markets globally. Overall, the ad market may shrink by 9% in 2020. Auto ad spend could grow 10.5% and 11.4% for the year 2021 and 2022 respectively.

While the US auto ad spend is down 21.9% this year, it is poised to recover to 11.6% in 2021 and 17.3% in 2020. However, auto ad spends on TV is predicted to drop 6% between 2019 and 2022.

Cinema and OOH ad spends are also expected to dip 16% and 10% respectively between 2019 and 2020. Further, newspaper auto ad spends worldwide will likely be 27% lower in 2022 than in 2019.

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