Repurpose livestream content across various formats to improve reach

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 24, 2020, 7:21 AM UTC

Such repurposing could result in multiple types of online content that could suit various platforms.

Live videos are effective tools for brands to engage and interact with their prospects and customers in real-time. However, a 15-20 minute session requires a lot of prep work and can even be stressful.

This piece suggests marketers should repurpose livestream content to create content pieces in various other formats for other platforms. For instance, the recorded version of a Facebook Live can be uploaded on YouTube. It would not require any additional resources or time, but it can enhance the reach of the video.

One livestream can be used in various ways like, Instagram Stories or profile highlights, screenshots as teasers on social channels and quotes for Twitter among others. Brands can also turn the best moments into easily shareable animated GIFs.  

Read the original article

[8 minute read]