Brands should prioritise targeting the right users over YouTube subscriber count

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 25, 2020, 3:20 PM UTC

They should also create content with integrity and ensure the video matches the brand’s vision.

Based on an interview with Salma Jafri – a video strategist and YouTuber – this piece argues brands need not have a vast exposure, but the right exposure. Leveraging the VCP (Visibility, Credibility and Profitability) formula can help marketers attract their ideal audience on YouTube.

Creating content that is relevant to the businesses’ prospects can help brands rank higher on search engines. Since YouTube algorithm looks for audiences that will consume the branded videos, targeting the right audience will automatically enhance the video’s visibility.

Focusing on answering most asked questions of their target audience can help marketers establish credibility and authority. They should also experiment with video formats and proactively seek audience feedback to create compelling YouTube videos to further their brand.

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