This can be achieved by reinforcing relationships with online publications.
This piece highlights the goals that digital PR can work towards by running successful PR campaigns and ensuring the messages reach the intended audience. Digital PR must be used to build trust and awareness online, to gain recognition and enhance growth.
Offering to work with online publications, putting out press releases, and crafting effective content can help brands introduce themselves to prospects and drive traffic from new audiences. However, companies should be consistent with their PR efforts and develop strong relationships with publications to gain backlinks and augment SEO.
As people click-through to a site, brands should steer them through the marketing funnel to ensure they end up being potential leads. Further, creating digital PR campaigns could inadvertently lead to increased sales opportunities.
[2 minute read]