Leverage insights from social media analytics to engage audiences and enhance customer experiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 28, 2020, 7:13 AM UTC

Businesses should be aware of the current developments and trends and acknowledge them with empathy and care.

This article shares community management tips brands could use on social media to build rapport with audiences and improve customer experiences. To increase followers on social media, marketers can leverage analytics tools to understand audiences and create interactive, personable, and consistent content based on the acquired insights.

Create a response template and a guideline to reply to frequently asked questions and specific inquiries. Responding to genuine comments and messages always is recommended, as 79% of consumers expect a response within the first 24 hours.

Hiring social media experts can help brands respond to all consumers without making them feel ignored. Brands could use humorous GIFs and memes in their social posts to engage the audience and lift the mood.

Read the original article

[3 minute read]