Niche businesses could use blogs and social media as part of their PR strategy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 28, 2020, 11:39 AM UTC

These businesses could benefit greatly from a strong PR strategy.

This article shares tips that niche businesses can use to bolster their PR strategies. The author advises that brands incorporate user generated content into their strategies as it’s not too promotional and introduces new customers to the brand.

Such content could mean Instagram photos, reviews, YouTube videos and more. With more and more consumers shopping online these days, blogs can be used to inform new customers about products and services.

They can also be used to offer advice, solve consumer problems and share useful industry information. Niche businesses can leverage social media to expose their expertise and connect with consumers on a personal level.

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[4 minute read]