Brands must be accessible across platforms to connect with consumers this holiday season

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 29, 2020, 12:45 PM UTC

Place QR shopping codes at storefronts to effectively sell products through the season.

This article suggests local search marketing tips brands could use to effectively serve their consumers this holiday season. Creating short surveys allows brands to understand their consumers’ needs and deliver relevant products and services.

Be accessible and communicative across platforms like websites, local ecommerce listings and offer services like buy-online, pick up in-store to augment sales. Developing heartfelt marketing strategies that contribute to positive social changes can help brands get discovered and enhance affinity.

Craft do-it-yourself video tutorials, and post on Google My Business to engage local audiences and monitor reviews with tools to address queries or complaints. Promote emphatically special reasons why shoppers must buy from your local business to attract customers.

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[11 minute read]