Google plans to ban all election-related ads after the polls close in November

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 29, 2020, 9:41 AM UTC

The ad ban would last at least seven days after the election polls, as per Axios.

All ads pertaining to elections will be blocked by Google after the polling ends on 3 November, 2020. Any ads running through its ad-serving platforms that are “explicitly election-related” or refer to the current state, federal officeholder, candidate, political party, and ballot measure will be blocked.

Advertisers are expected to see the ban last for at least seven days after the election polls. Google said it will review its ad-blocking policy every week, after the initial seven days.

The search engine has been warning advertisers about its vetting process for political ads. Similarly, Facebook will ban political ads in the seven days leading up to the election and will reject any victory claims before the results are declared.

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