Implement email marketing based on segmented subscriber list this holiday season

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 29, 2020, 2:27 AM UTC

With more shoppers moving to digital for their needs, email marketing is crucial for businesses in 2020.

This article suggests how businesses can cater to the all-digital customer through email marketing to make the most of the holiday season. The piece shares that holiday sales account for 30% of a company’s annual bottom-line revenue. Salesforce’s data highlights that this holiday season’s 30% of global retail sales will be through digital channels.

Implementing email marketing based on segmented subscriber lists reduces the chances of being flagged as spam, thereby building credibility. It also helps measure a campaign’s success more accurately.

Further, brands could gradually increase the frequency of their email over the holiday period. However, they will need to be strategic with the breaks they take between one email and the next.  

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