Luxury brands must craft quality and accessible social content to connect with high-net consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 30, 2020, 1:38 AM GMT+0

Scheduling tools can help luxury brands post social content at the best times and widen reach.

Social media campaigns are powerful machinery which allow luxury brands to spread widespread awareness and grow their community. Luxury brands must ensure their social media content is authentic, creative, humorous, shareable and that it has a beginning, middle and an end.

Creating informative, high-quality content along plus making it accessible and posting it frequently can help brands enhance social media campaigns. With high net worth consumers being attracted to tailored experiences, luxury brands should craft personalised stories to target specific consumer categories.

Further, collaborating with social media influencers can help luxury companies widen their reach and take control of their brand’s stories online. Define content goals and align them with the overall social strategy to ensure content consistency across networks.

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