Leverage Instagram ads to augment exposure for giveaway campaigns and increase followers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 01, 2020, 2:07 AM UTC

Collaborate with micro-influencers and use entrant’s data from previous contests to create effective giveaways on Instagram.

Brands looking to grow their presences on Instagram can host giveaway contests for their products and services on their account. To create an effective giveaway contest on Instagram, brands should define their metrics, set budget limits and identify target audiences.

Creating Instagram ads for giveaways could help brands boost exposure, target lookalike audiences, and increase followers. Pick a prize based on audience preference and promote the contest across social media and through email to attract more focused audiences and enhance exposure.

Offering larger giveaways can entice a broader audience and drive awareness. Brands need to have appropriate rules and ask audiences to tag their friends and families to increase engagements. Use tools like Appsoteos to select winners for the giveaways.

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