Update webpage copies with current offerings to boost search ranking and attract consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 01, 2020, 12:28 PM UTC

Conducting keyword research on Google Trends can help brands keep their web copies current.

This piece suggests ways brands can evaluate their website copies and keep it up-to-date while improving its online performance. Brands must update their website copies when new products and services are added to the business to improve search ranking and attract new consumers.

Citing new products or services on different webpages can help keep visitors informed and drive conversions. Writing SEO optimised content is recommended to effectively reach prospective consumers and gain leads from organic search.

Marketers must consistently update their website with relevant copies and delete outdated content to maintain consumers’ interest levels and augment user experience. Assessing competitors’ websites further allows brands to gather insights on new ideas for content and create effective web copies.

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[4 minute read]