It can provide information about the frequency at which a competitor is writing or publishing content.
This article makes a case for tracking content velocity and explains its importance. Content velocity can be understood as the amount of content a brand brings out in a certain time period. Marketers can even compare their brand’s content velocity with that of their competitor’s.
Content velocity data can help make a case about why the content team needs more resources to compete with others in the market. It also lets companies gather information about the resources competitor’s might have to produce content.
Brands can use tools such as SEMrush and Screaming Frog to calculate content velocity. By calculating content velocity, businesses can gain insights into the number of pages created, average cost per page, average word count and more.
[7 minute read]