Stick to one font family while designing graphics for social media profiles or websites

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 05, 2020, 9:20 AM UTC

All graphic elements on a page must be aligned for a cleaner, professional look.

This article shares graphic design tips brands can use while creating their social media profiles, websites and more. Businesses must be consistent with the colour palette using no more than five colours (including shades) in branding.

They should stick to one font family or not go beyond three fonts. Companies must ensure the content in legible across print and web design. The article recommends establishing a visual hierarchy to guide the viewer’s eye to a particular element above others.

The use of whitespace must be strategic to convey a sense of professionalism and sophistication through design. Marketing collaterals must be checked thoroughly to rid them of incorrect grammar, typos and punctuation errors.  

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