Leveraging reminder advertising can help brands improve conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 06, 2020, 2:18 PM UTC

Reminder advertising is a paid method of marketing that targets consumers in the consideration stage of the buying process.

HubSpot defines reminder advertising as the process of creating ads that are meant to remind audiences about the availability of a particular product or service. Businesses can leverage this form of advertising to reach prospects without annoying them.

Popular tactics for reminder advertising include retargeting, abandoned cart emails, email newsletters, display ads on Google or Facebook and posting relevant content on the website and social channels. Display ads can help reinforce brand awareness while posting relevant content on the company blog, and social platforms can help brands stay on top of the consumers’ mind.

Reminders adverts are used for nurturing audiences and not for product launches or announcements. A cited study found that companies excelling at lead nurturing generate 50% more sales-ready leads at 33% lower costs.

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