Zero-click search insights can help marketers optimise their SEO strategy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 07, 2020, 4:45 PM UTC

Zero click search let users access the information they are looking for without needing them to click on anything.

Businesses can use the zero-click SERP feature to find out whether a keyword is worth targeting. This feature cannot only help marketers understand the user search intent but also provide businesses with specific information about the potential customers’ needs and interests.

It can help marketers qualify a topic based on the prospects’ search intent and business niche. Using insights from zero-click search feature can help companies create relevant and meaningful content that matches user search intent and aligns with the businesses’ products and services.

Businesses can further use the feature to connect searchers and direct them towards the purchase funnel. This free of cost feature can help improve content strategy and SEO efforts.

Read the original article

[7 minute read]