Regularly track metrics like CTR and ROI to improve the performance of online events

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 09, 2020, 1:54 AM UTC

This piece shares six key metrics that marketers need to track to analyse their online event marketing efforts and user engagement.

Monitoring the CTR can help businesses find out the impact of a webinar’s content and the channel it was broadcasted on. Marketers should also track the CTR of online events to ensure the relevant audiences have been targeted, and analyse the CTA’s effectiveness.

Counting the number of registrants can help marketers find out registrant-to-attendee conversion rate. This insight can help analyse the effectiveness of their campaigns and landing pages.

Along with measuring the registrant-to-attendee conversion rate, businesses should also monitor the average viewing time and average engagement rate. Marketers can further calculate the ROI of each online event by dividing the profit earned from it by the cost and multiplying it by 100.

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