Create Twitter ad campaigns to target local consumers and drive footfall to physical stores

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 14, 2020, 9:22 AM UTC

Tweeting behind-the-scenes videos and pictures can help brands keep their consumers interested.

For brands to drive foot traffic to brick-and-mortar stores using Twitter, they can leverage Twitter ads to reach prospects on the platform. Brands must assess audience demographic to target potential local customers and run Twitter ads with incentives to attract consumers to stores.

Use the search with “Near you” function and use the advanced search link to find consumers based on their interests. Tweeting relevant content and creating contests and giveaways can help brands attract new consumers and engage current followers.

Posting the business address and contact information in Twitter bios and tweeting videos and pictures is recommended to widen reach. Brands must tweet about new products and reply to feedback or queries to keep their followers informed and provide a positive experience.

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