PR pros must refine pitches to get their clients' stories published in media outlets

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 14, 2020, 7:37 AM UTC

Creating an article “ready to go” can help PR pros reach out to journalists for news coverage.

This article suggests strategies PR pros could use to drive brand awareness and secure editorial placements for clients, as newsrooms and journalists become sparser. PR pros must assess news pitch opportunities for clients and enhance the angle to ensure the story is newsworthy.

Considering the story’s relevance, human element, supporting data and expert opinions helps refine pitches appropriately. Analysing news pitches further allows PR pros to make clients aware of any changes that may occur within the media outlets and set their expectations.

Identify sponsored content opportunities while also posting on owned social media channels. Leveraging owned channels and using advertising tools like Outbrain can help promote content to news outlets and get featured in sponsored content.

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