Develop Halloween-themed discounts and emails to increase sales around the celebration

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 15, 2020, 1:28 AM UTC

Offering consumers incentives and prizes during Halloween can help brands improve awareness.

This article suggests Halloween marketing ideas brands could use to boost traffic, social media engagement, leads, and sales. Revamping brand sites with a “spooky” design and displaying products signifying the day’s spirit can attract consumers and increase engagement.

Create Halloween-themed discounts, emails and blog content to deliver both value and entertainment to consumers. Marketers can craft a three-email series wishing happy Halloween while promoting products through banners on social media, emails, and websites to showcase special products.

Brands can host virtual costume photo contests asking consumers to share pictures using products they just purchased to enhance exposure on social media platforms. This allows businesses to build social proof while augmenting sales. Posting Halloween themed images and posts is recommended to grow followers.

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