Implement live chats to support consumers and improve their experiences in real-time

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 15, 2020, 8:06 AM UTC

Consistently collecting feedback via emails and surveys can help brands stay aligned with their consumer needs.

For brands to build a customer-centric business, they must prioritise consumer experiences and integrate them into their operational strategies. Creating a business around customer-centricity allows marketers to boost their consumer experiences across touch-points in their journey.

Use live chat to support consumers in real-time and interact with website visitors seamlessly. Further live chats can help generate potential leads and nurture them with valuable resources like newsletters. Marketers can use CRM tools to create customised campaigns and deliver relevant information to the right consumers.

Evaluating real-time data from websites, apps can help brands identify purchasing behaviours, segment audiences, and ultimately enhance consumer experiences. Anticipate consumers’ needs by researching trend reports, following relevant influencers and using analytical tools to stay ahead of the competition.

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