Invest in content marketing to convert traffic into leads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 16, 2020, 10:00 AM UTC

Visual content can be used to improve reach.

This article argues why brands must invest in content marketing and the benefits it holds for them. Content marketing through guest posting, LinkedIn publishing, podcasts and more can help establish a brand identity and generate brand awareness.

Content that has been created keeping in mind the latest SEO trends can help brands rank better on the search engine results page. Marketers must use high-ranking keywords to generate organic traffic and publish content regularly.

Further, content marketing can be used to share valuable information which educates the audience and helps convert traffic into leads. Visual content, in particular, can appeal to audiences more than textual content thereby improving visibility.

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