Use data analysis to predict consumer behaviour for the holiday season in 2020

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 16, 2020, 9:22 AM UTC

Marketers could explore the use of adtech solutions as well.

This article shares suggestions on how businesses can approach the 2020 holiday season. As compared to 2019, and given all the disruptions in 2020, the piece provides that 49% of consumers prefer to shop online and 31% would do so in-app.

To create an effective strategy, brands must understand the larger context and use data analysis to predict customer needs and behaviour. In addition to relevant messaging, companies must adopt technologies that help provide fast, easy and convenient buying services.

Brands must leverage various platforms to reach consumers at home, on the move and in stores. Sending out hyper-targeted messaging could make purchase conversions easier and lay the foundation for a potential ling-term relationship with consumers.

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