34% of businesses in the US report same or increased levels of data collection or research activity

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 19, 2020, 12:40 PM UTC

This article cites a study conducted by Dooblo.

The report looked to study how data collection and market research have been impacted amid the pandemic. Over four-fifths of respondents reported that market research activity has reduced.

This is in contrast to “some” respondents indicating a rise in demand for market research activities. 34% of respondents in the US reported same or increased levels of activity.

In four to eight months, 34% participants believe data collection and research activity would return to normal. Due to the pandemic, battling which requires shutdowns, social distancing and wearing masks, 76% respondents have made changes to their data collection methods.  

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