Consider launching a new product or service to grow a business amid the pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 19, 2020, 10:28 AM UTC

Customers look for such innovative capabilities in brands amid times of crises.

This article suggests how businesses can continue to create value for internal as well as external stakeholders amid the pandemic. Companies must regularly evaluate their existing digital strategies and technologies to be ready for the “new normal”.

To future-proof a business, business leaders could develop a robust online presence and digital infrastructure. While brands mustn’t abandon their core offerings, in pandemic times, it is worth considering adding new revenue streams by launching a new product or service.

Organisations must continue to provide excellent customer experience and service. This could involve developing loyalty programs, providing flexible payment options and more. Further, businesses must not consider corporate social responsibility programs as a mere “marketing ploy”.

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