Developing data-driven case studies can help B2B companies improve link-building activities

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 19, 2020, 3:17 PM UTC

41% of content marketing experts believe that link building is an essential part of SEO.

Earning backlinks from reputed publications help build brand awareness and establish thought leadership, improve website traffic and capture more leads. To earn links from high-authority domains, businesses should create high-quality and relevant content.

Experimenting with various content types, like case studies, surveys and whitepapers, can help marketers identify the content format that their prospects desire to consume. Businesses can create detailed, well-thought and data-driven case studies to earn high-quality backlinks from industry publications. Providing valuable resources and stories backed by statistics can help B2B companies enhance link-building activities.

Businesses can also create SEO-optimised and easily digestible infographics to earn potential backlinks. But, marketers should also ensure that each infographic is backed with a compelling headline, accurate statistics and research.

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