Leverage LinkedIn Stories to build brand awareness and improve engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 20, 2020, 1:05 AM UTC

While the Stories on this platform could be a little informal, they must still have a core objective.

This article states how businesses can leverage LinkedIn Stories. Businesses could leverage Stories to give a behind-the-scenes look into a brand. This could serve as a trust building tactic.

Stories could also be used to improve engagement and brand awareness on the platform. The piece shares that since an average person watches only 40 to 60% of a story, the content must grab viewer attention right away.

A pain point or issue could be addressed in the first five seconds of a LinkedIn Story. Since Story viewers typically skip after 10 seconds, to prevent this, the content could make use of props, statistics and more to keep it interesting.  

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[5 minute read]