New features rolled out to Facebook and Instagram to enable frictionless mobile shopping

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 22, 2020, 10:31 AM UTC

Around 78% of online purchases are happening through mobile.

Facebook has rolled out some new features on Instagram and Facebook. The new features are meant to enable a frictionless online shopping experience this holiday season. Further, the features have been designed to optimise mobile commerce.

The “Ads with product tags on Instagram” will allow advertisers to tag products that customers can discover and shop from product detail pages on Instagram. The “Shopping Engagement Custom Audiences” will allow businesses to create custom audience profiles to target interested users or those that may have “saved” a product.

Further, on Instagram, the “Shopping Lookalike Audiences” will let advertisers extend the reach by matching the cohort with search intent with similar audiences. The “Discount Feature for Facebook Shops” will focus on consumers looking for deals, discounts and price-based sales promotions.   

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