YouTube Shopping will facilitate direct engagement between sellers and prospective buyers.
This article explains the opportunities that YouTube’s new shopping feature opens up for brands and advertisers. YouTube Shopping will allow advertisers to create video content within which product catalogs can be created from which viewers can explore and make purchases.
This feature will eliminate the need for intermediaries for advertisers enabling them to directly sell to consumers without them leaving the site. It can also improve influencer marketing efforts wherein influencers will be able to drive conversions directly from YouTube.
The Shopping functionality improves YouTube’s chances of becoming a viable ecommerce platform with a “massive user base”. Further, YouTube Shopping will prove advertisers with complete control over the visibility of their products across the videos.
[4 minute read]