Pinterest rolls out new features to let merchants better showcase products in the shopping season

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 27, 2020, 5:38 PM UTC

Pinners engaging with shopping surfaces on Pinterest has grown over 85% in the past six months.

With consumers shifting from in-store shopping to online experiences due to the pandemic, merchants and platforms are upgrading digital interfaces to offer better customer experiences before the shopping season. In anticipation for the holiday season spikes, Pinterest has launched new tools for merchants to provide store-like shopping experiences through a virtual medium.

The new update would enable merchants to transform their shop tab into a storefront. Retailers would be able to feature in-stock products organised by category, featured product groups and dynamically created recommendations. 

Along with offering features like catalogues and collections together, the platform has also provided advertisers with access to automatic bid on adverts. Pinterest has also been testing an improved product-tagging tool for easy checkout processes.

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