Research questions about an upcoming brand event to advertise on Quora

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 27, 2020, 8:34 AM UTC

Quora Pixel can help brands determine whether they must invest in the platform.

This article suggests how businesses can advertise on Quora. Before advertising on Quora, marketers must do due diligence to determine whether the intended audience is indeed on the platform. Quora Pixel can be used to collect audiences.

Then, zero in on a topic and questions using which the ads for the platform could be created. Manually searching for questions and topics is one option. To decide the questions brands want to target, look at questions that are highly popular and have a high number of followers.

Marketers must also look for questions that talk about an upcoming product launch. The author recommends researching the volume of the desired questions.

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[5 minute read]